Multinational Models
A multinational company is a corporation or an enterprise that manages production or delivers services in more than one country. Multinational companies have investment in other countries but do not have coordinate products and service to each individual local market. Sime Darby is Malaysia-based diversified multinational involved in key growth sectors, namely plantation, motors, property, industrial equipment and energy and utilities with health care as a growing business.
Global companies have invested and are present in many countries. They market their products through the use of the same coordinated image/brand in all markets. Generally one corporate office that is responsible for global strategy. It emphasize on volume, cost management and efficiency. For instance, KFC Corporation is the world’s most popular chicken restaurant chain. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC is world famous for its Original Recipe fried chicken made with the same secret blend of 11 herbs and spices Colonel Harland Sanders perfected more than a half-century ago. Customers around the globe also enjoy more 300 other products from Kentucky Grilled Chicken in the United States to a salmon sandwich in Japan.
International Models
IKEA is a privately held, international home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories. At the end of 2009 financial year, the IKEA group had 267 stores in 25 countries. Food restaurants and food markets, IKEA has many stores include restaurant serve traditional Swedish food include potatoes with Swedish meatballs, cream sauce and lingonberry jam, although there are variations. in Kuala Lumpur, Malaysia the usual boiled potatoes have been switched to french fries. Besides these Swedish staples, hot dogs and drinks are sold, along with the few varieties of local cuisine and beverages.
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